My amazing journey with Garious started back in October 2010. In addition to polishing my copy writing and content marketing skills, I gained invaluable team building insights thanks to Aaron Eden, the brains behind Garious. READ MORE…

entercomsocial:

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information.

Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine, 48.9% of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media. Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly. To make sure you’re business is appropriately using social media to boost its lead gen efforts, check out the following list to ensure you’re not making any of these rookie mistakes…

After our readers loved Garious lists of top Social Media content for the months of June , July, August, September and October, we are so happy to continue this monthly tradition. Today, I am excited to present Garious pick of the Top 20 social media content (articles, videos, infographics…etc.) for October 2011. Enjoy! READ MORE…

seooptimizers:

Social media has become a blessing for businesses these days. Because so many people engage in it, it would be a grave mistake not to utilize it for marketing and expansion purposes. Twitter is one such forum that is pulling in more users every day and with its unique take on…

Today, I will focus on intelligent content marketing strategy as a key component in driving social media sales.

I firmly believe that the magical formula for content marketing success lies in one word:  DIVERSITY. READ MORE…

When technology has become the core platform in what marketers do, it only makes sense to become tech-savvy these days.  It may take more than just intuition to find ways in truly appreciating and employing tech tools that will best create strategies for content marketing, and many more.  Collecting data and interpreting it has evolved, and those who are adept at using the latest tools are surely on a competitive edge.  Scott Brinker, of Ion Interactive, talks about this and more in this discussion from Marketing Prof’s episode of MarketingSmarts. READ MORE…

In my article 5 Ways To Use twitter Mentions To Drive Traffic And Grab Attention?, I explained that I am in love with @mentions because everyone, including A-listers and influential people, take notice of them quickly and if the tweets including them were compelling enough, they can instantly drive targeted traffic to your blog. Read more…

Should businesses be on Google+ Pages, now that the news is out? It makes SEO sense, perhaps. Do you think that it will be more important than your Facebook page? The only caveat: You can’t run a contest, promotion, sweepstakes, offers or coupons. What?!  Now, that would be boring. All you have to do is read the fine print… which means that only you alone can post to your account so you have to give up splitting the task to your team, and that’s just one of the pains. If you are still curious, you can always set up the service to see for yourself. Read more…