social media flux

As I was following up on the smashing success of Smart Trust book co-authored by Stephen M.R. Covey (son of the legendary Dr. Stephen R. Covey) and his partner Greg Link, I couldn’t help but think: Like father like son!

To get a feel of his latest masterpiece, I encourage you to listen attentively toStephen’s interview with Bob Burg. You will be glad you did!

As I read through some of the book reviews on Amazon, they got me thinking about how businesses can apply the same principles to social media.

What does the word “partnership” mean to you?

In plain English, a partnership means a collectively beneficial agreement to all parties involved. Because of its win/win nature, partnerships are generally easy to form if the best interest of everyone involved was taken into account. 

Today, I will focus on the different levels of social media partnerships. I brainstormed the possible types of partnership that can result from social media and will be presenting them in an orderly fashion from shallowest to deepest levels. READ MORE…

Last year, I argued that content curation CAN boost content creation. My bold claim for today is that social interactions can be a goldmine for outstanding content if (and only if): 

1. Your social adventures are relevant to your target audience
2. They will position you as a thought leader in your industry
3. They serve your brand message
4. They can help you expand your visibility and social reach
5. They are in line with your overall content marketing strategy  READ MORE…

Last month, Garious raised the following question at Q&A sites:

How will your 2012 social media strategy be different from last year? 

2011 witnessed huge developments in the social scene. How are you planning to “tweak” your 2012 strategy in order to adapt to these changes and use them to the fullest?

Interestingly, we received no answers to date! Why so? Is the question too hard? Is having a crystal clear social media road map still a challenge? READ MORE…