Last year, I argued that content curation CAN boost content creation. My bold claim for today is that social interactions can be a goldmine for outstanding content if (and only if): 

1. Your social adventures are relevant to your target audience
2. They will position you as a thought leader in your industry
3. They serve your brand message
4. They can help you expand your visibility and social reach
5. They are in line with your overall content marketing strategy  READ MORE…

As our way of saying thank you to Garious avid readers, the following list sums up the most popular Garious posts in 2011 for your reading pleasure. Enjoy!  READ MORE…

Presented by The S.M.A.R.T. Group

Sponsored by Karen Fisher of Nova Home Loans

Thursday, January 5, 2012 

Why should you as a real estate professional want to learn the strategy and tools of social media?  It’s very simple:   1) to get new clients and 2) to maintain your current client relationships.  In today’s internet world, there is a shift in the way we are all communicating.  You must keep up in order to stay relevant and to connect with clients in today’s marketplace.  We have specifically designed a presentation exclusively for the real estate industry, including tangible ready-to-use tools. MORE DETAILS…

Your customers are not only smarter these days; they are also social.  In the world where digital word-of-mouth is amplified on the Social Web, just how do you make sure you listen to your customers and converse with them at a mutual level?  Social media is a new business communication tool these days and social enterprise is here to stay.  How do you line up for your customers, instead of them lining up for you?  Brian Solis talks with Marcel LeBrun, CEO of Radian, on this subject.. READ MORE…

The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement.  READ MORE…

entercomsocial:

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information.

Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine, 48.9% of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media. Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly. To make sure you’re business is appropriately using social media to boost its lead gen efforts, check out the following list to ensure you’re not making any of these rookie mistakes…